Archive for October, 2009

Senator George LeMieux (R-FL) and the Importance of the Meta Description Tag

Monday, October 26th, 2009

On September 10 of this year, George LeMieux was sworn in as the Junior US Senator from the state of Florida, replacing Mel Martinez. LeMieux previously served as Chief of Staff to Republican Florida Governor (and Senate hopeful himself) Charlie Crist. LeMieux was born in Ft. Lauderdale and has apparently lived and worked in Florida for most of his life.

As with all US Senators, LeMieux has his own subdomain on senate.gov. It is now the top result in Google for such terms as “George LeMieux” and “Senator LeMieux.”

Here, on October 27, is a snapshot of that Google result:

United States Senator George LeMieux -- Official website for the Republican US Senator from Louisiana

The site is ranking, the content is in place. But how many of LeMieux’s constituents have been confused and perhaps turned away entirely simply because the Google snippet says he represents Louisiana? (And if they then decided to get in touch with their other Senator instead, that would be Bill Nelson — a Democrat.)

Always, always, always remember your meta description tags, kids. Otherwise you could find yourselves getting screwed by somebody just because they figure your last name sounds cajun.

(…and yes, the “Email Senator Martinez” link is problematic, too. More defensible, as LeMieux did replace him not that long ago, but it still never should have been found on lemieux.senate.gov in the first place.)